Social Media Strategies to Help Market Our P4P Pups

Use your social media account to promote your foster pup, or promote your P4P adoption… it’s easy and effective, here’s how:
  • Create an album or select the photos you want to use. Make sure that your photos are well lit. Include a full body shot, a nice facial shot, and photos of your pup both outside and inside.  Add a video of a walk or playing fetch in the back yard.
  • Make it a story…How are their leash manners? Have they learned any new tricks and/or commands? How are they doing with kids? Do they like cats? Are they living with any foster siblings? An example could be: “Hello, my name is Casey and I’m 16 weeks old (approx. DOB 9-18-18). I’m just a little girl, waiting at my foster home, looking for my forever family to love me. My ideal home would have another dog so that I have a companion. No cats please, as I like to chase them too much. I’m still just a baby so I’m trying hard to remember to do my ‘business’ outside, but I’m very motivated to learn! I’m pretty active, so I would love long walks or hikes and I love to go for rides in the car. It’s so exciting to see where we are going!!! If you think I’m cute, you can fill out the adoption papers at”
  • Remember to include the web page directing them to fill out an application if interested. Make sure it is the correct web page
  • Always include **PLEASE SHARE** so that your friends know to share it on their pages. Make sure to make the post public so that they are able to share it widely.
  • If you are sharing your photos to Instagram or Facebook, you can include hashtags. Here is a fun list of hashtags you can use: #rescuedog #dogsofinstagram #adoptdontshop #rescuedogsofinstagram #rescue #instadog #puppy #love #pitbull #adopt #muttsofinstagram #ilovemydog #shelterdogs #mixedbreed #labmix #rescuedismyfavoritebreed #dogoftheday #mutt #shelter #adoptdontshop #adopt #adoptionislove #openadoption #adoptionjourney #fostercare #foster #hopetoadopt #fostertoadopt
It’s that simple! If you need help the foster team is always here for you!

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